Tuesday, 28 February 2017

Personalised greetings

Most people think that with an advancement in the means of communication, communion grows. That's not always true.  At times the danger is that instead of bring people together, the means of communication, distances people from one another or makes relationship superfluous.

I'm reminded of days, not too long ago, when b'day cards were sent out to loved ones to greet them on the occasion of their birthday.  Now these cards had to be timed in order to reach the person just before the day. That meant thinking about the person much before the actual day itself.  So there was a list of people close to us and their dates and addresses.  This list or diary was regularly looked at and invariably people remembered.  The greeting itself meant writing something worthwhile and good for the person.  Taking the trouble of going to the postoffice to get a stamp and then post it. Then came b'day cards which replaced the letter. But even then, one had to think of the person, in advance (and till the actual day).

With the internet, the e-mails made things "easier". One had to think of the person just the previous day or on the day itself.  Today, most people merely remember on the day and send a whatsapp message or a facebook post.  Gone are the personalised greetings. Wishes are now broadcasted not conveyed! What's more one need not even remember any date, they are all digitally recorded and reminded!

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