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26 February 2009

Moses the marketing guru

I place before you life and death, prosperity and doom... choose life! What an invitation! I wonder which fool would need to be told what to choose. However, here is Moses making a passionate appeal to the Israelites of old... choose life.

Perhaps the significance of the appeal lies in its implications. That one would naturally choose life over death and gloom is understood but whether in doing so, we also choose to live by what entails by the word 'life' is also important! So here is Moses telling the people to choose life and thereby Yahweh and his commandments. Now that's the catch. I am sure not very many would go for that. But I suppose there is no other go.

That reminds me of the marketing technique of movie distributors. When producing DVDs containing three or more movies, they make sure that the compilation is not the best of all! The compiled DVD may at the most, contain just one good/hit/blockbuster. The rest are unknown or less popular ones. But people are forced to purchase all the three movies because they want that 'one'.

Looks like Moses is their marketing guru. No wonder, some say, in the Bible you'll get the answers for everything!!

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