Appreciation

 There is on some rare occasions a fervour aroused and a passionate appeal made on behalf of certain sections or professions in the society.  All of these professions are certainly noble and praiseworthy.  It is just that the fervent stirred is short lived!  Take for example, the focus on farmers.  Then there is the patriotic sentiment aroused in the name of the armed services. Or the doctors. The whole country is carried away by these 'advertisements'.  But their genuine needs and protests are not something that touches or moves us.  

The farmers agitation in north and south India went on for months.   During that time, there was much media publicity about these protests.  Slowly that wound up - the broadcasting, not the protest.  What happened to those farmers and their attempts is unknown!  But we had our supply of fruits and vegetables - and we were happy! 

Each of these services is truly of great importance. But when the span of attention and appreciation is very short and passing, the respect due to them is not genuine.  It is only a fad.  

I came across someone sharing their experience of some shops in Japan displaying, with the farm produce, the name and photo of the farmer who cultivated them.  That's something noble. A truly personal touch and link between the end-user and the producer of the fruit or the vegetable.