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06 February 2012

Mad angles

This whole ad that was created about Bingo a chips fast food was quite attractive. It did sell. I never ever bought one packet of it (or any of its kind). However, when at home for the new year, there were some packets. My Brother and his two-year old seem to love them. It was only then that I discovered that this whole 'mad angle' chip was nothing but a 'no angle' chip! There was absolutely no design. Just pieces. It is as good as any left over broken pieces that get dumped or rejected when preparing and packing food stuff.

I guess that's the power of advertising and media. Make nothing into something so sensational!

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