Pages

17 March 2025

Bata

I always thought that Bata, the footwear company, was an Indian brand.  Only recently I stumbled upon the fact that it is not of Indian origin at all!  

Fact:
The T. & A. Baťa Shoe Company was founded on 21 September 1894 in the Moravian town of Zlín, Austria-Hungary (today in the Czech Republic), by Tomáš Baťa, his brother Antonín and his sister Anna, whose family had been cobblers for generations. (From the wiki)

Their USP: 
They localise themselves in the place where they open their stores, to such an extent that every place, wherever in the world it may be, appears 'local'! 

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...