Here's some insight into advertising...
...when an agency is presented with a brief, they first understand the problem, then identify the audience for the brand, and current behaviour of the consumer that needs to be influenced or addressed to meet the brand's objective. Key hypotheses are identified and the best one leveraged to convey the client's message...
...the basic premise is to catch the attention of the target consumer through creative storylines that tell a convincing tale about the product/service...
Sunday Chronicle (June 7, 2009)
Ad: A dash of humour by Rashmi Rao
How efficient and successful we will be in reaching out to the young, initiating new presences, sermons, talks, presentation, if we follow some of these principles... alongside our time-tested Salesian traditional methods.
How efficient and successful we will be in reaching out to the young, initiating new presences, sermons, talks, presentation, if we follow some of these principles... alongside our time-tested Salesian traditional methods.
No comments:
Post a Comment