Sunday, 21 September 2014

Survival/Business tactic?

The other day I had to go to town to purchase a new modem.  On the way I could not but notice the rush in some of the clothing stores, in view of the coming feast of Dassera.  What made it all the more noticeable was the display of new cars and banners notifying the ongoing 'lucky draw'.  Shops were promising not just another saree or a piece of clothing but a brand new car for the winner of the draw. I was told that the eligibility criterion for participating in the lucky draw is that the present purchase ought to be of goods worth more than Rs 15,000 to 20,000.

I could not but help compare it with the 'Year of Faith', 'Bicentenary celebrations' and the upcoming 'Year of Consecrated Life'.  And I was wondering if the Church and the Congregation learnt such survival / business / progressive / revival (whatever one may prefer to call them) tactics from the managerial skills or the businessmen picked it up from the Catholic institutions?  

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