Faced with scandal, a mainstream culture that rejects Catholic values, and a slow-working internal Church structure that struggles to keep up with the 24/7 news cycle, how should Church communicators approach their tasks?
Father José María La Porte, a professor of Social Communications at the Pontifical University of the Holy Cross, organized a major conference for Church communicators on the theme "Identity and Dialogue," which was held earlier this month in Rome. His distinction between "fast food news" and "slow food news" is very enriching; so is the whole concept of communication, criticism and the Church.
ZENIT asked him about his opening presentation at the conference, in which he pitched several proposals for a new communications strategy. Here's the interview!