Saturday, 4 May 2019

Advertising vs election campaigning

Advertising of products and services is actually to 'seduce' the customer in a race against competitors who are out to outdo oneself, by way of quality and quantity. 

Election campaigning, although a form of advertising, is different.  It differs in as much as the race is not to outdo the other in quality or quantity of service.  It is basically to offer possibilities of the least corrupt of all available possibilities.  It is about downgrading the other, rather than an endorsement of evident progress.  One gets to promise the moon and advertise fake achievements. 

Advertising leads consumers to choose the most useful from the best options.  Election campaigning is all about bluffing the electorate into choosing the least corrupt of the worst options!  

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